Alloy Wire International (AWI) is celebrating 75 years of manufacturing in 2021 and has plans in place to take sales past pre-Covid-19 levels to GBP 12M by the end of the year.
The company, which employs 30 people at manufacturing sites in the West Midlands and Yorkshire, is also looking to mark the milestone year by launching ‘Wired for Good’, a campaign that will see it boost its work supporting local charities and, importantly, committing to becoming carbon neutral.
This means all manufacturing, deliveries and even employee commuting emissions will need to be offset and the firm has partnered with several specialist organisations to achieve this, with the focus on woodland creation, solar/wind, and sustainability projects.
Mark Venables, Managing Director of AWI, commented: “75 years in business is a major achievement and the last twelve months have certainly been some of the most challenging yet, with our staff going above and beyond to support the global fightback against the pandemic.
“Despite the challenges, sales have held up well and demand across 15 key market sectors have surged since January 2021 and this bodes well for our big anniversary year.”
He continued: “We’ve got some really big plans for our birthday celebrations, including a GBP 1M investment in new wet drawing machines and increasing our stockholding to 220 tonnes, the latter meaning we are able to offer our unrivalled two-week industry lead times.”