Outokumpu has decided to align all its businesses under the Outokumpu brand, for which a renewed concept as well as a new visual identity will be developed. The goal is to launch
the renewed brand towards the end of this year. The decision means, among other things, that all the business areas and divisions within the Outokumpu Group will also adopt a uniform name structure. AvestaPolarit’s company name will in this context be changed to Outokumpu Stainless to match the names of Outokumpu Copper, Outokumpu Zinc and Outokumpu Technology. Product brands, trademarks, and other related issues will be separately addressed as the renewal process continues.
