AvestaPolarit launched a new website on 25 February. To better meet the needs of the main target groups – the public, investors, customers and suppliers – the website has been revamped according to the latest technology and most modern web design techniques. In order to improve the website’s functionality for customers, another important target group, a new feature called Steel Professional Tools has been added. This includes a steel properties database, an online corrosion handbook, online application reference data, a welding advisor, all technical applications, and an inquiry handling system. Eventually, the corporate intranet will be redesigned to match the Internet site to allow for a seamless integration of the two sites. The company also plans to roll out the Internet site to offer it to local sites in local languages. “Successfully designed, a website can change the way people work, enhance customer relations, and boost sales and profit. In fact, in the competitive steel and metals industry, where e-commerce and e-business is taking off, no company can afford not to have a winning website”, says Anders Candell, Web Communications Manager, who has led the AvestaPolarit website reconstruction project.
