The Timken Co. has launched the Timken Store at Endorsia.com in Asia as part of the company’s growing e-business service to distributors around the world. Jinharsh Trading Co. Pvt Ltd in India was the first distributor in the region to use the site. Jinharsh Trading Co., with headquarters in Mumbai, India, has been a Timken distributor since the 1990s. The company specialises in Timken(R) bearings for general industry, as well as cylindrical and spherical bearings. “The site is straightforward and easy to use,” said Viswesh Shah, Market Manager for Jinharsh Trading Co. “We now can do many of the same things online that before required a phone call. With 24-hour access, the Timken Store at Endorsia.com allows us to conduct business quickly and easily through our Timken Atlanta Export Service Center half a world away.”