Smart Business has awarded Roll-Kraft as an emerging company among the 2009 Evolution of Manufacturing honorees. The award was presented to companies for their efforts in creating a sustainability initiative. Earlier this year, Roll-Kraft did an evaluation of facilities and processes to determine what steps to take to become a more environmentally friendly company. An action plan was made and changes were implemented. Lighting was changed in the factory, to more energy-efficient fixtures. Conservation was encouraged, including reducing waste involved with Styrofoam cups and paper products, along with plans to reduce fuel usage in the company vehicles. One of the biggest changes was the total implementation of having all sales brochures and flyers on the company website, thereby discontinuing the frequent publication, storage, and distribution of printed materials. The company webmaster will update the website on a regular basis, with materials which can be printed from virtually any computer at any hour of the day or night. In addition, Roll-Kraft will use its database of e-mail addresses to send out new product information and notices of upcoming events. Once this is in place, customers can quickly register for seminars and learn about new issues right at their desks. Roll-Kraft has also initiated a feature on the website that allows customers to send in their questions or concerns, simply by clicking on “Ask the Tech.” Those inquiries go directly to the headquarters office in Mentor, Ohio, and are handled immediately by engineers or sales personnel, as appropriate.
