Posco acquires new name

Posco’s company name, Pohang Iron & Steel Co. Ltd, has been officially changed to “Posco.â€? The name change was officially passed during the 34th Shareholders’ Meeting recently held in the Seoul Posco Center. Posco’s previous official name was used since the company’s establishment on 1 April 1968. The recent name change to Posco is expected to raise the company’s international name recognition and consequently strengthen the company’s brand power. Also, by excluding the industry-specific term “steelâ€? from the official name, Posco expects the negative preconceptions and restrictions on future growth that could have been associated with the company’s name to be removed.

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