Featured Story – Innovation for customer-specific solutions: HandyTube Corporation

Management Summary

HandyTube Corporation, a Steel Partners Company, is a premium manufacturer of seamless stainless steel and nickel alloy coil and straight length tubing.

For over 70 years, the company has been committed to providing customer specific solutions, and will be celebrating their 40th anniversary in their Camden, Delaware, U.S.A. headquarters in 2021.

Stainless Steel World spoke with Lisa Presutti (President), Dean Hoffmann (Vice President, Sales and Marketing), and Christopher Rowland (Vice President and General Manager), about how HandyTube has taken steps to stay customer and employee focused during COVID-19, their capabilities to provide custom solutions, and what their plans are for 2021 and beyond.

HandyTube

From the left; Christopher Rowland (Vice President and General Manager), Lisa Presutti (President), and Dean Hoffmann (Vice President, Sales and Marketing).

HandyTube warehouse

With warehouses in Texas and Singapore, and a sales office located in Shanghai, China, the company can ensure that all the needs of their global customers are met.

Continued growth through diversification

We serve diverse industries, and we know that the end user expectations for each industry or application differs. We need to ensure we are delivering quality tubing that meets each need correctly, and that is why we invest in highly focused and dedicated commercial and engineering teams” explains Lisa Presutti.

Manufacturing facilities and capabilities

HandyTube serves domestic and international customers from its Camden headquarters. With warehouses in Texas and Singapore, and a sales office located in Shanghai, China, the company can ensure that all the needs of their global customers are met.

“The USA manufacturing facility is approximately 100,000 square feet, sitting on 11 acres here in Delaware,” says Christopher Rowland. “We have a team of 160 people spread across the different locations. With our customer service team located in the same facility as engineering and manufacturing, we can provide feedback to our customers in an accurate and timely manner. This allows significant flexibility in expediting orders and the customization of specific requirements, so our customers receive exactly what they need, when they need it. We also have an ambitious goal to respond to all inquiries within 48 hours.”

HandyTube warehouse

During the pandemic, HandyTube has taken extensive steps to ensure the safety of their team.

Research and development

HandyTube strives to improve its current manufacturing processes and to develop new products and services that are enhanced by its dedicated
team of experienced engineers.

“HandyTube works successfully with customers worldwide to take products
from a raw idea to full implementation of extensive, high quality solutions
for critical applications. We develop these new projects in response to
our customers’ needs and ideas, using the well-established and
respected stage gate process, where a team takes ownership of the product from conception through to commercialization, gathering
feedback along the way,” Hoffmann relays. “We also work and collaborate
with melting mills on new alloys.”

What is next?

In July 2020, HandyTube welcomed their new president, Lisa Presutti, to the team. Presutti has an outstanding track record in building high-performing teams, driving year over year top- and bottomline growth, implementing operational improvements, and positioning brands as industry leaders.

“A brand is what our customers perceive, experience, and believe about a company. We feel that in 2021, we need to have a clear message of our values, cement our loyal relationships while also building new ones, and foster belief and drive advocacy with our employees,” Presutti explains. “We have looked at our ‘Why’s’ in depth, and we want to deliver our message with a new logo that emphasizes our customer, product, and people approach. We believe our business is mission critical; we are also future-focused, active, and able to adapt to different business conditions.”

The company’s new logo represents the wide variety of custom solutions that HandyTube develops for their customers. “It is an abstract and unique design, representing a strong promise to our customers. Our tubes are seamless, and we aim for our business practices to be as well.”

The HandyTube manufacturing facility focuses on lean processes to provide customers with the best value and service. HandyTube’s seamless tubing is available in both coils and straights in numerous high-performing, corrosion resistant stainless steel and nickel alloys.

warehouse

The HandyTube manufacturing facility focuses on lean processes to provide customers with the best value and service.

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piping

HandyTube’s seamless tubing is available in both coils and straights in numerous high-performing, corrosion resistant stainless steel and nickel alloys.

About this Featured Story

This Featured Story is an abstract of the 4 page Featured Story in our Stainless Steel Magazine. To read the full Featured Story and many more articles, subscribe to our print magazine.

“Every two weeks we share a new Featured Story with our Stainless Steel community. Here you can find here the online abstract, and you can access the full story in our print magazine. Join us and let’s share your Featured Story on Stainless Steel World online and in print.”

FEATURED STORY BY BRITTANI SCHROEDER

All images were taken before the COVID-19 pandemic, or in compliance with social distancing.

Read the full article.

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