Outokumpu announced in September 2007 that the company has entered the next phase in its strategy development aiming at delivering a more stable and profitable business model, with increasing the share of value-added special grades sales and increasing the share of sales to end-user and project customers, whilst also addressing the most attractive growth opportunities. To facilitate the new phase in the strategy development Outokumpu will align its organization into an integrated model emphasizing the one-company approach towards customers. The new organization is designed to serve customers in an optimal way. Sales will be organized into customer segment groups that are served by dedicated teams. A customer will have a one-point contact in Outokumpu to the entire offering of the Group. In the integrated organization Business Units will be in charge of product strategy and overall profitability. The cross-organizational Group Sales & Marketing will be responsible for the delivery of commercial targets, and the Supply Chain Management for the end-to-end delivery performance. The responsibiities of the Group Executive Committee members will be adjusted in accordance with the new integrated organization. A new appointment has been made to the Group Executive Committee. Mr Jamie Allan, currently SVP – Thin Strip, will take up the position of Executive Vice President – Supply Chain Management, as of 1 January 2008.