The Stainless Steel Advisory Service [SSAS] has now handled over 20,000 enquiries. Launched in 2000 by the British Stainless Steel Association [BSSA] as a major initiative to raise the profile of stainless steel in the UK and increase the per capita usage, the SSAS has provided free technical assistance on numerous stainless related topics raised by telephone, fax and e-mail queries. During this period, the principal technical advisor at the SSAS has been Roger Crookes. Mr Crookes has over 40 year’s experience of the steel industry. The success of the SSAS prompted the launch in 2000 coincided with the redevelopment of the BSSA website, which was re-launched later that year, providing a complimentary advisory service offering a wide range of technical articles about stainless steel.