Viral Rabbits, an integrated new-age advertising agency, picks up a Silver in the Best Cross Channel Marketing Campaign, as well as 3 shortlists for its Zung Warrior Brand Campaign for Jindal Stainless Limited, in the India Digital Awards categories Best Digital Brand Strategy, Best Video Campaign, and Best B2B Content Campaign.
Viral Rabbits and their Zung Warrior Brand campaign for Jindal Stainless Limited, was launched on the occasion of the World Day against Child Labour. This campaign includes three heart-warming videos of fabricators who waged their own private battle against corrosive social issues like women inequality, social injustice, besides child labour. The emotional films recounted stories of fabricators trained at the Jindal Stainless Academy who found a path to economic independence and self-reliance through the skills gained by switching from regular fabrication work to more specialised skills with the wonder metal stainless steel.
The core of the campaign drew a parallel between the inherent qualities of stainless steel and Jindal Stainless’ dedication to combating societal rust, or evils from society. The campaign drew a heartfelt response from the fabricator community and industry experts.
