Since 12 November, visitors to www.butting.com can experience the BUTTING Group’s new digital presence. The site has been completely redesigned to provide customers, partners, and other interested parties with information more quickly and efficiently than ever before. With its fresh design, improved navigation, and numerous new features, the company website is now more user-friendly and informative than ever. The long-established company based in Knesebeck has spent several months tailoring the new platform to the needs of its target audiences.
“We did it!” ,announces Mareike Gödecke, Marketing & communications at BUTTING in Knesebeck, who has overseen the project from the very beginning. Over the past few decades, the Knesebeck-based group has grown significantly, entering new markets and expanding its product portfolio. This development is now reflected in the family-owned company’s new website.
Mareike Gödecke explains: “First, we carried out extensive analyses. Who are our target groups? What factors are important for search engine optimization? How can we design user navigation that fits the needs of each audience? Based on these findings, we developed a new design and optimized page architecture. Information about BUTTING CryoTech and Textoris can now also be found at www.butting.com. This enables us to offer our customers a central point of contact for all matters.”
BUTTING – more than pipes – for a better quality of life