SSINA in marketing boost

The Specialty Steel Industry of North America (SSINA) has asked industry executive Stephan Lacor to spearhead domestic marketing initiatives aimed at developing new markets and increasing market share for stainless steel products. Mr Lacor was appointed as the Chairman of its Stainless Steel Market Development Committee, comprising marketing executives from member SSINA companies. According to Lacor, “As the new chairman, I hope to encourage the SSINA to build on past market development activities that promote the uses and benefits of stainless steel products across a variety of applications. I also want to spotlight the value that market development efforts bring to the industry.â€? Mr Lacor is Vice President and General Manager of Mexinox USA Inc., a wholly-owned division of ThyssenKrupp Mexinox SA de CV.

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