Nippon Steel wins the Good Design Award 2020

Nippon Steel Corporation has been awarded the Good Design Award 2020 by the Japan Institute of Design Promotion (JDP) for its new product FeLuceTM (hairline-finished electroplated steel sheet), which has consequently become the first steel sheet to win this prestigious award.
FeLuce is a novel type of steel sheet created using a ground-breaking production method that adds designs to plating layers applied to achieve corrosion resistance. Instead of the conventional method that paints and films the surface of sheets, the company adopted a simple production method that compliments the natural steel texture to preserve steel’s natural beauty while achieving a high level of functionality, which is an important product requirement. It also made sure that the final product would be lean and eco-friendly. By solving a variety of dilemmas that were inevitable in product design, FeLuce has further broadened its potential in this field.
FeLuce will be used for a variety of field such as home appliances, industrial equipment, steel furniture and interior construction materials. This novel collection will be available in two classic colors; FeLuce Black gives a sophisticated and composed feeling while FeLuce Silver’s rich reflectiveness fits well into the surrounding space (to be released in January, 2021).
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