Kanthal® is Sandvik Groupâs brand for heating technology products and services and a specialist in its business segment. In order to further strengthen the brand in the market place, it will now be endorsed as âPart of Sandvik Groupâ? and the brand identity will be updated accordingly.
Kanthal®, Sandvikâs brand for heating technology products and services and a world leader in its business segment, is now an endorsed brand. âWe want our customers to know that the Kanthal® brand is a world leader within the heating technology segment. There is great growth potential for the brand both geographically and within new application areas,â? says Nicklas Nilsson, Vice President Sandvik Materials Technology. âBy making it an endorsed brand within the Sandvik Group we continue to build on our strong position and at the same time obtain increased leverage by being part of and globally integrated within Sandvik.â? Minna Rodling, Brand Manager, Sandvik Group commented: âUntil now, the relationship between Kanthal® and Sandvik has been communicated by using both logos. From now on we will use the Kanthal® logo together with the endorsement âPart of Sandvik Groupâ when communicating and promoting the brand. This will both clarify the relationship and strengthen the Kanthal® brand further.â?
