Jindal Stainless plans Europe foray

Jindal Stainless, after establishing a stronghold in China, is now looking at setting up an office in Europe. “It will be a marketing office as well as a service centre,â€? company officials said. There are many large stainless steel producers in Europe which sell to service centres, who stock, process and then sell the material to customers. Jindal Stainless is also looking at strategic alliances with local players, as part of its market entry strategy. The objective of venturing into new markets is to reduce the company’s dependency on China, which accounts for around 90% of its exports.

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