Jindal launches a co-branding initiative with P&T firm

Jindal Stainless is launching a nationwide co-branding initiative with Pipes and Tubes (P&T) manufacturers. With a current market share of 44% and annual revenue of ~INR 2300 crore, Jindal Stainless is geared up to increase its share to 52%, eyeing a revenue of over ~INR 3400 crore in the next 2 years.

Jindal Stainless’ co-branding initiative will earn its MoU partners a clear-cut distinction from other P&T manufacturers. Standardized seals have been created by Jindal Stainless, encompassing the logos of the MoU partner and Jindal Stainless, the grade of stainless steel, and the MoU number. This initiative will help Jindal Stainless and its partners jointly create greater value for customers. Apart from this, it will ensure that the right quality material reaches the consumers. Over 60 MoU partners in this segment pan-India have joined hands with Jindal Stainless for this initiative.

The stainless steel grades used in the decorative P&T segment are 304, JT, J4, and JSLUSD. They offer higher strength, lower lifecycle cost, unmatched aesthetic appeal, low maintenance requirement, along with the advantage of being nearly 100% recyclable. These grades are also corrosion-resistant and ensure durability.

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