Gerdau named John Coll as the new vice president of sales and marketing for Gerdau’s North American long steel business division. In this role, he is responsible for all domestic mill sales operations, international commercial sales operations and commercial marketing. Jim Kerkvliet, who previously held this position, has left Gerdau to pursue other opportunities.
Coll comes to Gerdau from Eaton Corporation, a global power management company, where he served as the vice president of global marketing for the vehicle group. His previous positions include vice president of global sales for Eaton’s Truck business and general manager of the Truck Aftermarket and Vehicle Solutions division. He joined Eaton in 2000 as director of global channel marketing for the Eaton Electrical Group.