Essar Steel, one of India’s largest integrated steel producers, launched high-quality, colour-coated products, specially developed for the Kerala market. These specialised steel products will largely be used in the housing and industrial resorts segment in the region. The products include roofing and wood-finished steel products.
These colour-coated products are created to withstand the extreme weather conditions in Kerala through single-skin roofing and double-skin sandwich panels for mobile shelters and dwelling units. These are extremely durable and resistant to high corrosion, peeling and flaking. Stringent quality control tests have ensured performance under all-weather conditions.
Commenting on the launch of the product, Dilip Oommen, MD & CEO, Essar Steel India, said, “Essar Steel is continually innovating to meet the emerging needs of its customers. The launch of colour-coated products in Kerala is a step in that direction. Essar Steel’s colour-coated products ideally suit local conditions.”
Tested for its superior quality, these products are manufactured with a high-precision pre-painting process, adhering to stringent JIS, ASTM, ECCA, SNI and EN standards. These products are currently available in a variety of shades and patterns. There are more than 4,800 shades ranging from RMP, SMP, PVDF, Wrinkle, Wood Finish and ARS. Currently, these products are being largely exported to Europe, Russia and African countries.
In order to ensure consistent supply of the product, the company has streamlined its distribution network and enhanced its supply chain management in the region. The company has also appointed distributors to ensure the availability of the product.
