Tata Steel launched two new products, TATA FERROMAG (branded Ferro Manganese) and TATA TISCROME (branded Ferro Chrome). The launch of new products coming from Tata Steel’s Ferro Alloys & Minerals Division will help Tata Steel to add to its host of branded products.
The products will be sold in branded 50kg and 1 MT HDPE bags with tear-proof labels, which ensures bag-wise traceability across the value chain. Tata Steel is targeting the market size of 300,000Mt a year in India for both TATA TISCROME and TATA FERROMAG. The two newly launched brands will be available across distribution centres in India. Tata Steel is rolling out the product in Gujarat, Maharashtra, NCR, Rajasthan, Odisha and West Bengal, which are the major consumption centres.
Ferro Chrome and Ferro Manganese are Ferroalloys widely used as alloying agents in production of Carbon & Stainless steel. Ferro Chrome provides corrosion resistance thus increasing the life of stainless steel, while Ferro Manganese provides the necessary toughness and hardness to steel. Tata Steel pioneered the launch of the first branded ferroalloy in the world with TATA SILCOMAG in the year 2012.
