AWI overcomes challenges to post European sales boost

Alloy Wire International (AWI) has seen orders soar to nearly a third of its predicted £13m annual turnover, with the firm’s commitment to short lead times and security of supply securing a string of new clients. Investment in creating a strong network of sales offices across the globe is really paying off, with local on-the-ground knowledge now present in forty countries and proving crucial to building strong relationships in the automotive, aerospace, high-value engineering, medical, oil and gas and nuclear sectors.

AWI’s shipping department also put in place a number of contingency plans with some of the world’s best transport carriers, ensuring its material can be anywhere in Europe within three weeks of the order being placed.

Alloy Wire International, which operates in the West Midlands and Yorkshire, has seen similar growth outside of Europe, with the buoyant oil and gas industry encouraging a major surge in North American business.

Demand for round and profile wire – manufactured in corrosion resistant and/or high-temperature resistant alloys such as Inconel X-750, Phynox, Inconel 718, Hastelloy C-276 – is coming from customers producing springs and fasteners that are used deep underground or under the ocean.

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