ArcelorMittal has launched its new brand identity and design. To reflect the company’s values and aspirations, the brand is based on the theme of Transforming Tomorrow. Supporting the central positioning of Transforming Tomorrow are three main values: Sustainability, Quality and Leadership. The brand has been created to reflect the identity and values of the new company which was created last year through the merger of the number one and two companies in the industry, Mittal Steel and Arcelor.
