In a global marketing campaign “900 ways to make a change” Alleima highlights how more than 900 advanced alloys can make a change globally.
The campaign, “900 ways to make a change”, features individually designed butterflies made of unique steel from Alleima. The purpose is to showcase the concept of the butterfly effect, and how the world is deeply interconnected. The idea is that a wing beat of a butterfly can create a storm.
Alleima holds a portfolio of around 900 alloy compositions, manufactured with more than 80% recycled materials and with fossil-free electricity. Each butterfly symbolizes one of these alloys. The butterflies serve as a reminder of how material choices have a lasting impact on the planet.
One example of the 900 alloys is butterfly number 885. It goes by the name Freeflex™, a compressor valve steel used in cooling and heating systems such as air conditioners, heat pumps and fridges. Freeflex™ can help reduce energy consumption substantially – a unique piece of stainless steel from Sandviken, Sweden.