Jindal Stainless Ltd has renamed itself JSL Ltd. This was announced while unveiling the brand new corporate identity at a press conference held in the New Delhi. The JSL release said “the new logo is logotype in capital letters acronym of Jindal Stainless “JSL” a consolidated abbreviation of Jindal Stainless Ltd, to further strengthen our entity in relation to our diversified goals thus allowing us an exclusive entity with global presence. To establish the company’s brand as “JSL”, the name is being changed from Jindal Stainless Ltd to JSL Ltd. The illustration form of rising sun on horizon represents the new era going forward in the company’s business canvas, in which the orange color element signifies the refreshing vigour, robust energy and assuring warmth of the Sun; while the color metallic silver gray signifies inherent expertise and proven maturity in thoughts, processes & vision.”
